Live Nation has partnered with Snap for music fans to enjoy a whole new concert experience.
With the rise of hybrid concerts out on the horizon, Live Nation and Snap has announced a new multi-year partnership that could create deeper connections between artists and fans through custom-built, immersive AR. All fans have to do is switch on their Snapchat Camera at select concerts to try on merch, find friends, and discover exclusive landmarks around the venue.
.@LiveNation is transforming the way fans enjoy live music through custom-built, immersive Lens experiences powered by Snap AR. Watch how they’re helping push festivals and concerts beyond stages to create a deeper connection between artists and fans. #SnapPartnerSummit pic.twitter.com/xLIOW2hBki
— Snapchat (@Snapchat) April 28, 2022
Festivals such as Lollapalooza in Chicago, Wireless Festival in London, Rolling Loud in Miami, and The Governors Ball in New York will feature the new Snap AR experience.
Check out how this new AR feature will change the way you party at concerts below.
Like what you read? Show our writer some love!
-