Rico Blanco has unveiled the emotional music video for the most difficult song he's ever written.
Following its online premiere earlier this month, 'This Too Shall Pass' now comes with a powerful visual that reflects the lonely effects of the coronavirus pandemic. "I had to send a video team the fifth or sixth take of my performance because my emotions were just too much in the first five takes," Blanco tells Bandwagon in an exclusive interview.
"I wanted a video that would be more plain to the person watching. It's about the pandemic. What I can produce on my own, is a little bit more symbolic. May pagka-art na lang," The 'Nagbabalik' singer-songwriter reveals. "I mean, what can you do? You're in your house, diba?"
Blanco confesses that he constantly broke down while capturing footage for the video. "I was watching my clips and I was like, 'dude, I can't send that.' I just break down, I'm the one who's supposed to give some hope," he says. "So I think what I'm giving in this song is a bit of myself. Sympathizing with everyone. I'm not the one with the answers. But one thing I know—love will always find a way."
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Blanco will be donating his artist royalties from the 'This Too Shall Pass' visual to Puhon! in support of COVID-19 response efforts in the Philippines.
Sony Music Philippines will also be offering 100% of the net global proceeds to Puhon!.
Puhon! is a community initiative website, which "aims to inspire, uplift and boost the collective morale of all the key stakeholders of the COVID-19 response through uplifting stories, music, art, and more." They raise funds for personal protective equipment (PPEs) and nutrition support for health workers in the frontline, as well as COVID-19 testing kits and relief good for daily wage workers. Visit Puhon! here.
Watch the 'This Too Shall Pass' music video below.
The World Health Organization (WHO) recommends everyone to regularly wash their hands, cover their mouth and nose when coughing and sneezing, and thoroughly cooking meat and eggs.
If you are experiencing COVID-19 symptoms such as fever, tiredness, dry cough, sore throat, runny nose, and shortness of breath, contact the DOH COVID-19 Hotline at (02)8-651-7800 local: 1149-1150.