Two of the biggest houses in K-Pop have gotten together to adapt with the new normal.
On August 4 (08/04), SM and JYP revealed their joint venture Beyond LIVE Corporation (BLC), a music company that brings the live concert experience straight to your screens. As the first of its kind, it began with SM's live concert streaming service Beyond LIVE with Naver in April this year.
Beyond LIVE takes K-Pop fans to their favorite concerts from the comfort of their homes through AR technology (augmented reality) for the full interactive experience.
Prior to the launch of the new company, SM Entertainment mounted online concerts for the likes of SuperM, Super Junior, NCT 127, NCT Dream, WayV, and TVXQ.
The next Beyond LIVE concert features TWICE's World in A Day concert, happening this August 9 (Sunday) at 4 p.m. (SG/PH Time). Catch the show here.
Here's how you can score tickets to the World in A Day: