Rejoice, music lovers in South Korea, because Spotify has finally arrived!
On Tuesday (2 February), the streaming platform made its debut in the country, just a month after Spotify Technology S.A. announced that it was planning to enter the South Korean market in early 2021.
Through Spotify, listeners in South Korea will be able to access over 60 million songs across multiple genres as well as more than 4 billion playlists curated by users from around the world.
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"We always want to be where the listeners and artists are, and South Korea is rich in both,” said Alex Norström, Spotify's Chief Freemium Business Officer.
"This launch presents a massive opportunity for us to not only further our mission of bringing new and quality content to more audiences, but also help local Korean artists tap into Spotify’s 320 million listeners worldwide. We hope to create more opportunities for Korean artists across all genres to be discovered by listeners around the world," he added.
To celebrate the arrival of the platform in South Korea, Spotify has curated a number of playlists — including Korean Music Hot Now, Today's Drama OST Hot Now, and Korean Music Rising — just for its South Korean listeners.
Spotify is available on the Apple App Store, the Google Play Store and Spotify's website.