It’s December, and Spotify Wrapped is back. This year, it coincides with Bandcamp Friday, an initiative to support artists during the pandemic which waives fees on music and merchandise sales, with all proceeds going to respective artists and labels.
While music lovers all over the world have taken to Instagram and other social media platforms to share their year-end reviews, there are some other ways to show our gratitude to our favourite artists, too. Hype Machine, a music blog aggregator, takes this time of the year to unravel Merch Table – a programme that will link you directly to artists’ Bandcamp pages based on the songs in your playlist.
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This function works for all playlists, whether it’s a playlist featured by Spotify, your personalised playlist like “Discover Weekly”, or a private playlist for your guilty pleasures.
Support your favorite artists by buying their music on @bandcamp. Paste a link to your "Top Songs 2020" playlist into Merch Table, and we'll search for albums you can buy https://t.co/xyPtehLZyp— Hype Machine (@hypem) December 2, 2020
Here’s a quick step-by-step of how to use Merch Table:
- Visit Hype Machine’s Merch Table here.
- Copy and paste the link for your favourite Spotify playlist, and click on “Find releases”.
- A list of albums from your playlist on Bandcamp will be generated for you.
Since its launch in 2005, Hype Machine has been helping music lovers discover new music, while providing another platform for artists to get noticed in the blogosphere.
Bandcamp, on the other hand, supports artists by letting them retain total control of their music and its prices, while cultivating a community of listeners who prefer to pay artists directly for their creations. In mid November, it rolled out Bandcamp Live, a new paid streaming service for artists to connect with their fans on the platform.