Naver Webtoon signs partnership with DC Comics and HYBE, to create BTS-inspired content

Naver Webtoon signs partnership with DC Comics and HYBE, to create BTS-inspired content

Korean digital comic platform Webtoon will work with entertainment agency HYBE and DC Comics to create original content!

HYBE is home to global pop acts including BTS, Tomorrow x Together (TXT), SEVENTEEN, and more.

The agreement will allow Webtoon to create content such as web series and novels based on HYBE's artists. The partnership with DC Comics will also allow for content that includes characters from the DC universe. 

Webtoon parent company Naver shared that the new content "will appeal to all fans, without the need to know or read any previous stories". This new agreement is part of Webtoon's new "super casting" push where they aim to create original digital content while tapping on intellectual property from larger corporations.

Webtoon has seen several of its original content being adapted into successful drama series, including Netflix's Sweet Home and JTBC's Nevertheless

Webtoon had previously partnered with the multi-awarded pop group in 2019 to publish a comic titled The Most Beautiful Moment in Life Pt.0: Save Me. The comic featured characters based on BTS' members - RM, Jin, SUGA, J-hope, Jimin, V, and Jungkook.

In a press conference, Webtoon CEO Kim Junkoo said that the ties between Webtoon and both companies are “synergistic” due to the merger of reserves of intellectual property and Webtoon's economies of scale as a leading company in content creation and marketing.

Earlier this year, Naver acquired Wattpad and merged Naver Webtoon Studio and Wattpad Studio to create Wattpad Webtoon Studios. It was also recently announced that Wattpad Webtoon Studios would be renewing its agreement with the Indonesian streaming platform Vidio for more film adaptations.

Webtoon has a monthly average of 166 million users, with more than 6 million creators on the platform.