The BTS Meal is close to being a million seller!
It's only been a week since BTS launched their 10-piece nugget meal in the Philippines, and what a week it has been. McDonald's Philippines revealed that since its launch last 18 June, they have sold close to 1 million BTS Meals across the country.
In an interview with ABS-CBN News, McDonald's PH Managing Director Margot Torres shared that some outlets around the Philippines sell over 1,000 BTS Meals in a day, 1000% more than their usual nugget sales. In fact, on launch day alone, McDonald's sold close to 3.5 million nuggets.
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"It was phenomenal. We were so surprised. It was a fantastic launch day on June 18. We really painted the town purple," Torres tells ABS-CBN News.
McDonald'sPH Marketing Head Margot Torres on the BTS Meal: We sold close to 3.5 million pieces of McNuggets on launch day alone. We have sold close to a million BTS Meals since the launch. #MarketEdge pic.twitter.com/8xeXmcKLxU— ABS-CBN News Channel (@ANCALERTS) June 23, 2021
As part of the BTS Meal rollout, Torres also explained how various security measures were also implemented to ensure that fans had a smooth and enjoyable experience. This included coordinating with local stores and delivery drivers, and even local government units.
The BTS Meal in the Philippines includes 10-piece Chicken McNuggets, medium fries, medium coke and the special Sweet Chilli and Cajun sauces.
Since the BTS Meal's global rollout last May, McDonald's has seen a spike in visitors across the world. According to Business Insider, the fast-food chain saw a 12% increase in visits in the US, a demand they hadn't seen in the last year.
Meanwhile, in South Korea, the meal set the highest selling record for a McDonald's meal set without a burger, selling over 1.2 million units since its launch on 27 May.
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Following the news, ARMY (BTS fans) took to social media to share their support for the group's achievements with many calling it the 'BTS Meal Million Seller', a phrase commonly used when K-pop groups sell over a million albums.
Check out BTS' 'Behind The Sauce', where they take fans behind the scenes of their McDonald's commercial.