Esports organization Gen G. has teamed up with Korean hip-hop icon Jay Park, H1GHER Music rapper pH-1, and producer duo GroovyRoom for a new song for their League of Legends team.
Titled 'ALL IN,' the upcoming track, along with its music video was released today (03/08) at 6 PM KST (5 PM SGT/PHT). The music video, as well as single cover art, was helmed by Gen.G's Executive Brand Ambassador Heron Preston. In a press release, Gen G., shares that "'ALL IN" is a labour of love for the entire team whose favourite genre is Korean hip hop."
[박재범 (Jay Park)]— aomgofficial (@AOMGOFFICIAL) August 3, 2021
'ALL IN' Artwork
Jay Park & pH-1 - 'ALL IN (Prod. GroovyRoom)'
Artwork by Heron Preston
2021. 08. 03. TUE. 6PM (KST)
-@JAYBUMAOM #JayPark #박재범@ph1boyyy #pH1#GroovyRoom #그루비룸@GenG #GenG #젠지@heronpreston #HeronPreston#ALLIN#AOMG pic.twitter.com/iMaMPr5qBH
The single is a celebration of Gen.G’s League of Legends Champions Korea (LCK) team, making its broadcast debut on 8 August during Gen.G’s match against their rivals T1.
Jay Park, pH-1 - ALL IN (prod. GroovyRoom) 21.08.03 6PM KST 🎲🎰📈 pic.twitter.com/lAfRHyGbWv— pH-1 (@ph1boyyy) July 30, 2021
“With this song 'ALL IN,' I wanted to say to make sure you give it your all - whether you win or lose, you'll have no regrets," explained Park on the single’s message in a press release. "I'm always trying to explore new boundaries, and it's a privilege to be able to do it with Gen.G.”
A big Korean hip-hop fan himself, Arnold Hur, Gen.G’s Chief Operating Officer (COO), expressed his pleasure to collaborate with one of Korea's biggest hip-hop icons, as well as pH-1 and GroovyRoom.
Park spent time with the team to get to learn more about them, their passion for gaming, and their desire to compete on an international stage to get inspiration for the single, which earned praise from Hur himself on Park's work ethic.
“When we had an opportunity to meet Jay, our entire team was both shocked and appreciative of how much time Jay spent understanding what makes our players tick and showing them so much respect for their passion," recounted Hur in a press release.
Coinciding with the single release, the video is directed by THECUT Studio and it will highlight the teams' challenges of being in the limelight.
Park recently released ‘SUMMERIDE’ back in April this year. In the same month, his feature on Charli XCX’s ‘Unlock It’ went viral on TikTok, and soundtracked more than two million videos on the platform.
Stream 'ALL IN' here: