BTS have been back for 15 minutes and they've already broken another record.
BTS' 'Butter' breaks own 'Dynamite' YouTube record with 108.2 million views in 24 hours
The global pop group just dropped their brand new English single, 'Butter' today (21/05) and in true BTS fashion, the track's music video has already broken over 10 million views in just 15 minutes of its debut, making it one of the fastest music videos to hit the milestone.
.@BTS_twt's "Butter" becomes the fastest music video in YouTube history to hit 10 million views, breaking the record held by "Dynamite" (13 minutes). #BTS_Butter— chart data (@chartdata) May 21, 2021
Prior to the premiere of the music video, BTS also hosted a countdown special that saw over 3 million concurrent viewers.
[UPDATE 21 MAY 2021, 12:53 PM] The music video for 'Butter' has broken the record for biggest music video premiere on YouTube with 3.9 million viewers. The record was previously held by their 2020 hit, 'Dynamite,' with had 3 million viewers.
.@BTS_twt's 'Butter' breaks YouTube record for biggest MV Premiere (3.9M viewers).— 방탄소년단 Publicity™⁷🧈 (@BTSPublicity) May 21, 2021
The music video has also become the fastest music video to reach 20 million views, in just 54 minutes.
.@BTS_twt 'Butter' becomes the fastest music video in YouTube history to hit 20M views on YouTube (in just 54 minutes), breaking 'Dynamite' record of 1 hour & 14 minutes— BTS⁷ YouTube 🧈 ᴮᵁᵀᵀᴱᴿ D-DAY (@btsyoutubedata) May 21, 2021
BTS talk about their new single 'Butter,' a new album, and going for a GRAMMY
[UPDATE 21 MAY 2021, 5:56 PM] 'Butter now holds the record for the most views for a music video on YouTube in less than a day. At the time of publication, the music video has 49 million views and counting. 'Butter' has also reached top spot on iTunes in over 90 countries.
Butter MV has surpassed 49 million views on YouTube in just 6hr 55min.— 방탄소년단 Publicity™⁷🧈 (@BTSPublicity) May 21, 2021
“Butter” has reached 90 #1's on iTunes Worldwide. @BTS_twt— 방탄소년단 Publicity™⁷🧈 (@BTSPublicity) May 21, 2021
'Butter' breaks the record previously held by the group's own 2020 summer hit 'Dynamite' which broke 10 million views in just 20 minutes, making it the fastest music video by a Korean group to break over 1 billion views. The track also had the most simultaneous viewers for a music video on YouTube premieres, garnering over 3 million concurrent viewers.
'Butter' comes as one of BTS' first releases of the year, following their newest Japanese single 'Film Out' that dropped last April. 'Butter' is a dance-pop track, with a homage to Queen's 'Another One Bites The Dust', that was co-written and co-composed by the group's leader RM alongside Jenna Andrews, Rob Grimaldi, Stephen Kirk, Alex Bilowitz, Sebastian Garcia, and Ron Perry.
ARMY (BTS fans) all over the world can't get enough of 'Butter with many taking to social media to share their excitement over the new single and its music video. Check out how some fans are reacting below.
GET IT LET IT ROLL #방탄소년단 pic.twitter.com/I8BBOlKSR2— sabrina (@brinicorns) May 21, 2021
Mom: What made you shout???— lil meow meow (@TTRRIISSSHHAA) May 21, 2021
This people mom!!!!!!!#방탄소년단 pic.twitter.com/gt2nmCMyfY
i mean suga rapping in english is ACCCKKKKKKKKKKKKKKKKKKKKKKKKKKKK the way he raps was so freaking smooth!!! #ButterToday #방탄소년단 #ButterMV pic.twitter.com/N6laZos3AJ— Nuna⁷ᴛxᴛ (@jjangjungwoon) May 21, 2021
THAT IS MF ILLEGAL SIR...#ButterToday #방탄소년단 #BTS @BTS_twt pic.twitter.com/ywqmdgIWzU— DA ヅ STREAM BUTTER! (@S41NTJAKE) May 21, 2021
DID I CHANGE MY BACKGROUND TO BTS SPELLING ARMY? YES THEY LOVE US SO MUCH. @BTS_twt #BTS #방탄소년단 #BTS_Butter pic.twitter.com/rO2bQCyB3G— Mims⁷🍒 (@petitejjongie) May 21, 2021
How it started— BTS ⟭⟬ Merch Restocks⁷⟬⟭ (@BTSMerchUpdates) May 21, 2021
How it's going#BTS #방탄소년단 <Butter>
(https://t.co/qcVTm20BOW)#BTS_Butter #SmoothLikeButter @BTS_twt pic.twitter.com/eVXVwHeg0O