Big Hit Entertainment just unveiled a new campaign asking "What Do You Believe In?"
Big Hit Entertainment starts anew with HYBE, here's what you need to know
The Korean entertainment company released a campaign film starring BTS, TOMORROW X TOGETHER, GFRIEND, SEVENTEEN, ENHYPEN, and NU'EST where they share what they believed in.
Each with their own segment in the six-minute video, BTS stated they believed in "connection", SEVENTEEN in "setting goals", ENHYPEN in "teamwork", GFRIEND in "myself", NU'EST in "smile", and lastly TOMORROW X TOGETHER in "pineapple pizza".
WHAT DO YOU BELIEVE IN?— BigHit Entertainment (@BigHitEnt) March 18, 2021
📽 https://t.co/MqT1wEWnZe#BTS #IBelieveInConnection#TXT #IBelieveInPineapplePizza
The campaign comes after Big Hit Entertainment recently announced that the company will be changing its name to HYBE with the slogan "We believe in music".
Watch the full campaign film here.