ITZY just dropped a brand new music video.
On Sunday (09/26), the K-Pop quintet unveiled the visual for 'SWIPE' off of their first full-length record CRAZY IN LOVE. It follows the release of their music video for 'LOCO'.
ITZY “SWIPE” M/Vhttps://t.co/YIDEduD3Fo#ITZY #있지 @ITZYofficial#MIDZY #믿지#CRAZYINLOVE#LOCO#ITZY_LOCO pic.twitter.com/ahItI0cY62— ITZY (@ITZYofficial) September 26, 2021
The electro-pop track, written by Jo Yoon Kyung (who's worked on music for the likes of NCT 127, EXO, Red Velvet, and Girls' Generation), was inspired by dating apps where users swipe left or right to reject or accept a match.
The group revealed on their #OUTNOW Comeback Show last Friday (09/24) that 'SWIPE' is "a song about when someone becomes unhealthily attached to you and interferes too much, you just easily swipe that person. When someone crosses the line, you say "we’re over'."
CRAZY IN LOVE follows the release of ITZY's fourth EP Guess Who, which dropped in April this year.
Check out the new 'SWIPE' music video below.
Watch ITZY's #OUTNOW Comeback Show below.