SMTOWN LIVE “Cultural Humanity” sets new record, draws over 35 million viewers across multiple platforms

SMTOWN LIVE “Cultural Humanity” sets new record, draws over 35 million viewers across multiple platforms

SM Entertainment welcomed the new year with a huge party that brought together millions of people across the world digitally.

Held on 1 January, the Korean entertainment company organised SMTOWN LIVE "Cultural Humanity"a grand concert featuring some of their top artists like aespa, EXO's Baekhyun and KaiNCT DreamNCT 127NCT UWayVGirls' Generation's TaeyeonRed Velvet, Shinee's Taemin, TVXQ, Super JuniorSuperM, and H.O.T.'s Kangta, and even DJ sets by Raiden, GINJO, and IMLAY. 

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Following the concert, SM Entertainment reported that the concert locked in over 35 million streams across 186 countries, setting the record for the highest number of streams achieved by a Korean concert. 

The concert was streamed for free via V LIVE, YouTube, Twitter, Facebook, TikTok, and Japan's KNTV, which SM Entertainment CEO Lee Sooman explained was an attempt "to unify and share a glimmer of hope to K-pop fans all over the world during these dark times," via Soompi

This comes as the latest in record-breaking K-pop concerts. Earlier this year, BTS also broke the record for the most viewers for a music concert live stream on a bespoke platform with their MAP OF THE SOUL ON:E concert that locked in 1 million concurrent viewers. 


Check out highlights from SMTOWN LIVE "Cultural Humanity" here: