Music platform and app JOOX is bringing the major Korean awards ceremony, Mnet Asian Music Awards to fans in Asia.
[#2020MAMA] Hello, Neo-Travelers!— MAMA(엠넷아시안뮤직어워즈) (@MnetMAMA) October 26, 2020
Ready for the GATE TO NEW-TOPIA?
🚪Gate to NEW-TOPIA, 2020 MAMA
2020.12.06 (SUN)#MnetASIANMUSICAWARDS #MAMA #Mnet pic.twitter.com/GNxK0lB3kA
Broadcasting MAMA for the fifth consecutive year, users of JOOX will be able to enjoy a full, unhindered experience of the show with the help of advanced AI technology, as well as AI-powered subtitle translation. The broadcast will be available for users in Hong Kong, Indonesia, Malaysia, Myanmar, and Thailand, and performances will remain available on-demand on the JOOX app for six months.
[#2020MAMA] Gate to NEW-TOPIA l Main Teaser— MAMA(엠넷아시안뮤직어워즈) (@MnetMAMA) November 10, 2020
Where is your NEW-TOPIA?
The new virtual world will bring us together.
Gate to NEW-TOPIA, 2020 MAMA
2020.12.06 (SUN)#MnetASIANMUSICAWARDS #MAMA #Mnet pic.twitter.com/FcFRZuT3zP
This is the first time MAMA has fully gone digital for the audience. Despite that, the ceremony hosting its 22nd edition still flaunts a stellar lineup of performers, including the likes of BTS, GOT7, IZ*ONE, MAMAMOO, MONSTA X, NCT, SEVENTEEN, TXT, TREASURE, and TWICE, at the new virtual space ‘NEW-TOPIA’, for a reinvented experience during the time of the pandemic.
Nominees have also been announced, building up the anticipation to the event for fans and artists alike. On the list of nominees are BTS, IU, HYUKOH, TWICE, EXO, BLACKPINK, and many more.
Mnet Asian Music Awards announce 2020 nominees – BTS, IU, HYUKOH, TWICE, EXO, BLACKPINK, and more
In a press release, Poshu Yeung, Vice President of Tencent IBG, said, “K-Pop is growing stronger than ever as a pop culture phenomenon. Not only is JOOX proud to be delivering MAMA, the most sought-after K-Pop annual event, straight to K-Pop fans’ hearts and minds for the 5th consecutive year, we are also glad to be continuously expanding our music library and karaoke catalogue with the hottest K-Pop tracks.”
As a music app, JOOX currently has more than 30 million songs in its music library from all over the world, connecting listeners to their favourite artists, songs, albums, and playlists. In September, they rolled out their newest ‘Quick Sing’ feature, which allowed for sing-alongs to pre-selected chorus parts or any particular verse of the song.
The Mnet Asian Music Awards will take place on 6 December, 2020, with the red carpet beginning at 2PM (TH/ID Standard Time) or 3PM (PH/SG/MY Standard Time). The ceremony will start 2 hours later, at 4PM (TH/ID Standard Time) or 5PM (PH/SG/MY Standard Time).
To watch, get the JOOX app on your iOS or Android device.
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