It’s a well known fact that fandoms are a force to be reckoned with in the digital era.
From mobilising fan votes for the Top Social Artist award at the Billboard Music Awards to setting new streaming records on Spotify, fandoms are at the forefront of the promotional game for their beloved artists.
BTS fans, also known as ARMY, recently made headlines again for its ‘Butter’ listening party on social radio app STATIONHEAD. A prominent fan account known as ‘@btschartsdata’ organised the impromptu #STREAMINGBUTTER event, and as many as 200,000 users attended at just two hours’ notice.
Any ARMYs here? #STREAMINGBUTTER https://t.co/Rx6bXWvpio— BTS Charts (@btschartdata) May 25, 2021
i will forever remember that on tuesday 25th may, over TWO HUNDRED THOUSAND armys, enough to fill glastonbury, took part in a streaming party conducted on twitter by a fanbase where we all spent 6 hours virtually singing our hearts out to bangtan's discography. i love us <333— hema⁷ ♡ | STREAM BUTTER 🧈 (@hemabangtanarmy) May 25, 2021
OOOPS we spoke too soon. ONE FIFTY K! THANK YOU #BTSARMY #STREAMINGBUTTER #BTSonStationhead pic.twitter.com/C7PzGD6VUn— STATIONHEAD (@STATIONHEAD) May 25, 2021
At 28,000 active listeners, the event gave STATIONHEAD its biggest turnout thus far. CEO and co-founder Ryan Star also shouted out ARMY in recognition of their dedication.
We started @STATIONHEAD with the vision to democratize the airwaves and give the power back to the people. Today, @btschartdata & the @bts_bighit army proved The Air Belongs to You. The 13 of us at @STATIONHEAD can’t thank you enough.— rstar (@RyanStar) May 25, 2021
Hey #BTSARMY and @btschartdata fans: we see you. Working something out and will be ready to welcome you very soon. Thanks for sticking with us.— STATIONHEAD (@STATIONHEAD) May 26, 2021
ARMY aren’t the only fandoms that have pivoted to STATIONHEAD recently—fans of Lady Gaga, Ariana Grande, and Nicki Minaj have also held listening parties on the app.
So much fan love today. #BTSARMY and @btschartdata have been getting buttered, but the #LittleMonsters are on @gagadaily's station, the #Arianators are on @thearianadata's station, and #Barbz are getting their life on @nickistreamteam's station - AT THE SAME TIME, RIGHT NOW.— STATIONHEAD (@STATIONHEAD) May 25, 2021
Other fandoms also seemed to have followed suit, with fans of Olivia Rodrigo, Cardi B, Miley Cyrus, and Selena Gomez planning similar streaming events on STATIONHEAD.
IT'S A GIRLS NIGHT ! 💅— Olivia Rodrigo Charts (@ChartsRodrigo) May 26, 2021
Tomorrow's night we'll be joining with Anitters, Selenators, Smilers and Bardigang at @BardiGangRadio on StationHead for a streaming party 🎉
Make sure to participate to support the girls!
it starts at 8 PM EST / 1 AM BST pic.twitter.com/jHkTFhzKKC
STATIONHEAD was founded in 2016 and currently boasts a small team of 13, including Star himself. Focusing on live-hosted audio, the app allows artists and fans to start their own radio station and connect with listeners. With Spotify and Apple Music integration, it promises to “create an engaging audio experience with their fans”, according to their website.
Techcrunch reported that STATIONHEAD has been growing steadily, with 100,000 monthly active users and 500,000 total users as of April 2021. Notably, rapper and Wu-Tang Clan member Raekwon is also listed as an investor, according to FADER.