K-pop has once again proven its supremacy by breaking another record on Twitter.
From 1 July 2020 - 30 June 2021, there was a total of 7.5 billion K-pop tweets on the social media platform, beating last year's record of 6.5 billion tweets.
For the first time, Twitter has also released the complete list of the 20 most talked-about acts on their platform. Taking first place are GRAMMY-nominated act BTS, reigning over the top spot since 2020. NCT remains in second, while EXO and BLACKPINK trade places with BLACKPINK landing in third, and EXO in fourth.
YG Entertainment rookiesTREASURE managed to clinch fifth place, while TOMORROW X TOGETHER (TXT) landed on sixth.
Meanwhile, Belift Lab act ENHYPEN, who debuted in November last year, emerged at seventh. GOT7, TWICE, SEVENTEEN, ATEEZ, Stray Kids, THE BOYZ, Red Velvet, MONSTA X, iKON, IZ*ONE, DAY6, ASTRO, and SHINee.
According to a press release, Indonesia, the Philippines, Thailand, South Korea, and the United States were the top 5 countries with the largest number of K-pop related tweets.
In terms of countries with the highest number of K-pop fans, Indonesia, Japan, the Philippines, South Korea, and the United States took the top spots.
Unsurprisingly, global phenomenon BTS also had the most retweeted tweet from the past year with 1.1 million retweets. The viral tweet included a video of the boys from BTS celebrating their first-ever Billboard Hot 100 number 1 debut, 'Dynamite', making them the first South Korean act to achieve this feat.
Acts NCT and BLACKPINK came in next, with NCT's music video for comeback single 'YearParty' garnering 241.6k retweets and BLACKPINK's announcement of member Rosé's solo debut amassing 185.5k retweets.
"Whether they are global powerhouses or emerging stars, K-pop fans are talking about and engaging with their favourite artists regularly on #KpopTwitter. Culturally, we have seen the phenomenal rise of K-pop across the world, but this trend is not new on Twitter as we have experienced the growth in conversation first-hand," said YeonJeong Kim, Head of Global K-pop Partnerships at Twitter.
"We will continue to work with artists and their labels to bring more content for the K-pop community."
Twitter also recently launched the 'Twitter Blueroom LIVE program', a showcase aiming to connect music artists with their fans in 'the new normal'. Numerous K-pop artists have already conducted livestreams on Twitter Blueroom, including 2PM, DAY6, iKON, and ITZY.
— 2PM (@follow_2PM) July 3, 2021Promoted VideoVans Musicians Wanted 2021, APAC Regional Finalists!
2021 also saw the rise of Twitter Spaces, where 3 of the most-listened-to Spaces were hosted by GOT7's BamBam, NCT, and TWICE.