BTS' new album 'BE' sells 2 million copies, 'Life Goes On' music video breaks over 67 million views, all in 24 hours

BTS' new album 'BE' sells 2 million copies, 'Life Goes On' music video breaks over 67 million views, all in 24 hours

BTS' new album BE, as well as the music video for the title track, 'Life Goes On', have been out for 24 hours, and they've already broken records!


Yesterday (20/11), the global superstars made their highly-anticipated comeback with their new album, BE, and within less than 24 hours, it has sold over 2 million copies, according to Korea's Hanteo Chart data. In fact, within the first 30 minutes alone, the album sold over 1 million copies, making it the fastest album to reach that number in Hanteo history. 

Spotify lets you find out which song you are from BTS' new album, BE

BE has also been moving through iTunes charts, across the globe, with the title track 'Life Goes On' reaching number 1 in over 90 countries. 

The music video for 'Life Goes On' has also seen impressive records. In just 40 minutes of its debut, it has garnered over 10 million views and 1 million likes, and a whole day later, it has amassed over 67 million views. Its YouTube premiere also saw 3.2 million concurrent viewers, tied with their music video premiere for their all-English track 'Dynamite' which attracted 3 million viewers.


BE is described to be BTS' most personal record yet, with each member involved in the production of the album. The music video for 'Life Goes On' was co-directed by youngest member, Jungkook, serving as his first music video credit as a director. 

"I tried to do my best, what I wanted to emphasise was the reality and sincerity and authenticity. That was the basis of my discussion with staff, camera directors. I tried to reflect [member's] opinions in the video as much as possible," said Jungkook, on his directing experience. 

Appropriately named, 'Life Goes On' is an emotional, feel-good track that reflects the message of hope and strength in times of unexpected downfalls.

This music video comes after the group's Billboard Hot 100 hit 'Dynamite' which was released earlier this year. 'Dynamite's music video also amassed record-breaking views, garnering 10 million views within 20 minutes of its release.

BTS announce TikTok challenge for ARMY version of the 'Life Goes On' music video

The group will be releasing an ARMY version of 'Life Goes On' and have asked fans to participate in a  TikTok challenge for a chance to a part of the music video. 'Life Goes On' ARMY version is slated for release on 30 December.

BTS will be performing 'Life Goes On', as well as 'Dynamite'at the American Music Awards on 22 November, followed by Good Morning America on 23 November, Mnet Asian Music Awards on 6 December, and The Fact Music Awards in late December. 

Much like BTS in 'Life Goes On' ARMY also had a lot of emotions about the new track and music video. Check out how some fans are reacting below: